Director, Marketing & Communications

The Director of Marketing and Communications is both strategist and creator. This person will establish a holistic

communications approach while also producing high-quality content and collateral. Success requires a strong

editorial eye, visual instincts, digital fluency, project management discipline and the ability to move comfortably

between big-picture planning and hands-on execution.

Key areas of leadership

• Brand & Strategy - Develop and maintain a rolling three-year marketing and communications plan that

broadens audiences, increases awareness of UWWP’s community leadership and sustains year-round

constituent engagement.

• Digital & Web - Manage WordPress content, strengthen user experience, guide SEO and inbound content, and

use analytics to improve performance.

• Social Media - Develop platform strategies, create engaging content, grow audiences and maintain a

consistent brand voice.

• Creative & Content - Design digital and print collateral; write newsletters, web copy, blogs and social content;

and produce/edit video from concept through completion.

• Media Relations - Develop media outreach plans, draft releases and advisories, cultivate journalist

relationships and track earned media results.

• Events & Storytelling - Partner with Resource Development on event communications, invitations,

photography, video and post-event storytelling.

• Cross-Functional Counsel - Serve as a strategic communications partner to departments across UWWP,

helping teams sharpen messages and connect initiatives to the right audiences.

What success can look like

• A clear, consistent and recognizable UWWP brand across channels.

• Strong digital engagement and measurable audience growth.

• Compelling stories that connect community impact to donor and partner engagement.

• A proactive media presence and stronger relationships with regional journalists.

• Integrated campaigns that connect mission, programs, fundraising and community leadership.United Way of Westchester and Putnam | 336 Central Park Avenue, White Plains, NY 10606 | uwwp.org

THE CANDIDATE

UWWP is looking for a versatile communications professional who can think strategically, create beautifully, write

clearly and execute reliably. The strongest candidates will be energized by a role with variety, visibility and

meaningful community impact.

Professional background

• Bachelor’s degree in Communications, Marketing, Journalism or a related field.

• 2+ years of experience in digital communications or a related role.

• Demonstrated WordPress content management experience.

• Proficiency with Adobe Creative Suite, particularly Photoshop, InDesign and Illustrator.

• Experience managing social media for organizational or business purposes.

• Strong video editing/production, photography and photo-editing skills.

• Excellent written and verbal communication skills.

• Working knowledge of basic HTML/CSS and content management systems.

How you work

• Highly organized and able to manage multiple projects and deadlines.

• Creative, resourceful and solutions-oriented.

• Detail-conscious with a strong commitment to quality control.

• Collaborative, adaptable and comfortable with changing priorities and new technologies.

• Able to work independently while building strong relationships across teams.

• Comfortable representing the organization with partners, media, donors and the public.United Way of Westchester and Putnam | 336 Central Park Avenue, White Plains, NY 10606 | uwwp.org

WHY JOIN UWWP

This is an opportunity to build a communications platform around work that directly affects families, children,

older adults, veterans and neighbors across the region. The Director will have access to stories, programs,

partnerships and events that create a rich canvas for meaningful, high-visibility communications.

Compensation, flexibility & benefits

• Salary: $80,000.

• Hybrid flexibility: four days in person in White Plains and one remote day, at the supervisor’s discretion and

when scheduling permits.

• Full-time, exempt leadership role reporting to the Chief Operating Officer.

• UWWP has highlighted comprehensive health and dental benefits for comparable full-time roles.

• UWWP has highlighted generous paid time off and holidays for comparable full-time roles.

• Professional development opportunities and support for continuing education have been featured in UWWP

recruiting materials.

Please note: Final benefit eligibility, plan terms and employee contributions should be confirmed during the hiring

process.

A role with range

• Strategic influence with senior leadership.

• Creative ownership across multiple channels and formats.

• Visible work tied directly to community outcomes.

• Opportunities to build relationships across the nonprofit, corporate, government and media landscape.

• A mission-driven environment where communications is central to growth, engagement and impact.